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Frequency & Loyalty Card Programs
The
Mellennia Frequent Guest Loyalty Program offers merchants
the opportunity to maximize the lifetime value of
their customers through retention and increased purchasing
with rewards.
Servers simply swipe customer cards through a terminal
and points are tracked instantly and recorded on their
receipt. This allows you to easily recognize return
customers. You are also able to leverage your own
products and services as rewards through loyalty marketing
- increasing the perceived reward value and your customer's
satisfaction.
On-line registration or registration cards are used
to gather customer information for demographic analysis
and mailing lists. Customized surveys are also available.
A
successful loyalty program must appeal to your customers,
be cost effective to maintain and encourage customers
to become members.
The Mellennia Frequent Guest Loyalty program has
multiple applications, allowing gift cards, debit,
bonus points and instant rewards on a single card.
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